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This blog post covers the impact of emerging technologies on many of today’s business models. It is driven by the hypothetical question of “What if I use or reuse my existing 3D data to design, produce, promote or sell a product?” and addresses executives, marketers, sales representatives and public relations managers - those risk-takers and doers who make strategic decisions and decide how products can be marketed and sold to current and future clients in a new way
In this article we take a look at what is necessary and what you can achieve with the data you might already possess (i.e. OBJ, FBX, Collada) to make it work in the context of Virtual and Augmented Reality.
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